Privacy Policy

Last updated: December 2025

Red Dress Australia ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.red-dress.com.au (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name and email address, that you voluntarily give to us when you contact us through the Site.
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
• Financial Data: We do not collect any financial data. All purchases are processed directly through Amazon Australia, and we do not have access to your payment information.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use information collected about you via the Site to:

• Respond to your comments and questions and provide customer service
• Monitor and analyse usage and trends to improve your experience with the Site
• Notify you of updates to the Site
• Improve our website and services
• Compile anonymous statistical data and analysis for use internally

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, and customer service.
• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Policy.

Tracking Technologies

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customise the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

Google Analytics

We may use Google Analytics to collect information about how visitors use our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. We use the information we get from Google Analytics only to improve our Site. Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other identifying information.

Third-Party Websites

The Site contains links to third-party websites, including Amazon Australia, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices of the third party responsible for that website.

Amazon Associates Programme

Red Dress Australia is a participant in the Amazon Services LLC Associates Programme, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au. When you click on links to various merchants on this Site and make a purchase, this can result in this Site earning a commission. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

Your Privacy Rights

Under the Australian Privacy Act 1988 (Cth), you have certain rights regarding your personal information, including the right to access, correct, and delete your personal information. To exercise these rights, please contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date above. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Red Dress Australia
Email: hello@red-dress.com.au
Sydney, Australia